Misty's Model Search — Official Contest Rules
Misty’s Model Search: Chicago Edition
Official Contest Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Sponsor
The Misty’s Model Search: Chicago Edition (“Contest”) is sponsored by Misty’s Closet, LLC (“Misty’s Closet” or “Sponsor”).
This Contest is not sponsored, endorsed, administered by, or associated with Instagram, Facebook, or Meta.
2. Eligibility
The Contest is open to legal residents of the 50 United States and District of Columbia who are 18 years of age or older at the time of entry and who are the owner or authorized guardian of the dog entered.
Employees, contractors, and members of the immediate household of Misty’s Closet are not eligible to win.
Void where prohibited by law.
3. Contest Period
The Contest begins September 1, 2026 at 12:00 a.m. Central Time and ends September 30, 2026 at 11:59 p.m. Central Time.
Entries received outside the Contest Period will not be eligible.
4. How to Enter
To submit a valid entry:
- Follow Misty’s Closet on Instagram and/or Facebook.
- Post a photo of your dog on Instagram or Facebook during the Contest Period.
- Tag Misty’s Closet in the post.
- Include the hashtags #MistysModel and #SwagMeetsWag
No purchase is required.
Limit one entry per dog. Households with multiple dogs may enter each dog separately.
Entries must remain publicly viewable during the Contest Period so that Misty’s Closet can verify the entry.
Entrants are responsible for ensuring that they have the right to submit the photograph used in their entry.
5. Entrant Features During the Contest
Throughout September, Misty’s Closet may highlight or repost selected dogs that have entered the Contest.
These features are for promotional and celebratory purposes only. Being featured does not indicate that a dog is a finalist or has an advantage in the judging process.
This is not a public voting contest. Likes, comments, shares, follower counts, or other social-media engagement will not determine the winner.
6. Winner Selection
Following the close of the Contest, eligible entries will be reviewed by Misty’s Closet.
Entries will be evaluated according to the following criteria:
- Personality & Presence — 40%
- Fit with the Chicago Edition Campaign — 40%
- Photo Usability — 20%
One winning dog will be selected as the Face of the Chicago Edition.
Misty’s Closet’s decisions regarding eligibility and judging are final.
7. Prize
The winning dog will:
- Be named the Face of the Chicago Edition;
- Receive one complimentary Misty’s Closet Chicago Edition Classic Collar & Bowtie Set, approximate retail value $55; and
- Be featured in Misty’s Closet Chicago Edition promotional content.
The winner will be asked to provide photographs of the winning dog wearing the Chicago Edition prize for use in Misty’s Closet promotional and campaign content.
Based on geographic location, the winner may also receive an invitation to a complimentary Chicago Edition photo shoot. A photo shoot is not guaranteed and is not part of the retail value of the guaranteed prize.
The prize has no cash equivalent and may not be transferred or substituted by the winner.
The Chicago Edition Classic Collar & Bowtie Set is currently in pre-production. The prize will be shipped to the winner once the applicable size becomes available, anticipated in November 2026. Timing is an estimate and may be subject to production or shipping delays.
8. Winner Notification
The potential winner will be contacted by Misty’s Closet through the social-media account used to enter.
The potential winner must respond within 72 hours of notification and provide the information reasonably necessary to verify eligibility and deliver the prize, including a valid U.S. shipping address and the dog's appropriate collar size.
If the potential winner does not respond within 72 hours, cannot be contacted, is determined to be ineligible, or declines the prize requirements, Misty’s Closet may select an alternate winner using the same judging criteria.
9. Photo Permission
By entering the Contest, entrants grant Misty’s Closet permission to repost and share the submitted entry photograph on Misty’s Closet-owned social-media channels and website in connection with the Contest, with attribution where practical.
The winning entrant additionally agrees that photographs submitted of the winning dog wearing the Chicago Edition may be used by Misty’s Closet in connection with Chicago Edition marketing and promotional content, including Misty’s Closet’s website, social media, email marketing, and other brand-owned promotional materials.
Ownership of the entrant’s original photograph is not transferred to Misty’s Closet.
10. General Conditions
Misty’s Closet reserves the right to disqualify entries that are incomplete, fraudulent, inappropriate, cannot be verified, violate these Official Rules, or infringe upon the rights of another person.
Misty’s Closet reserves the right to modify, suspend, or cancel the Contest if circumstances beyond its reasonable control prevent the Contest from being conducted as intended, subject to applicable law.
By participating, entrants agree to these Official Rules and acknowledge that Instagram, Facebook, and Meta are released from responsibility relating to this Contest.
11. Privacy
Information provided by the winner for the purpose of verifying eligibility, determining product size, or shipping the prize will be used to administer and fulfill the Contest.
Entering the Contest does not automatically subscribe an entrant to Misty’s Closet marketing emails or text messages.
12. Questions
Questions regarding the Contest may be directed to Misty’s Closet through its official website or social-media accounts.
“If you love your fur babies like family, then you’ll love Misty’s Closet — and that’s all thanks to the heart and vision of Misha Blackman. She’s not just running an online boutique; she’s creating a space where pet parents can find unique, high-quality products that feel just as special as the pets they love. Every item she curates feels intentional, thoughtful, and full of personality — just like her.”
“I love that she’s a woman-owned small business that sells wonderful products.”